Could the NFL's Sunday Ticket package move off DirecTV?

That's what some sports media insiders are speculating after the satellite company's CFO Pat Doyle told the Deutsche Bank Media, Internet and Telecom Conference in Florida that that if the price tag went too high in the next rights deal negotiations, DirecTV would consider striking a non-exclusive deal with the NFL or possibly even dropping the package. The NFL's exclusive deal with DirecTV expires after the 2014 season.

That sound you heard in the background was cable operators drooling over the chance to get the highly valued package. (Hollywood Reporter)