Guy Fieri's new Times Square restaurant is a flop.

The New York Times ripped the the Food Network star's eatery, Guy's American Kitchen & Bar, which recently opened in New York City. In a scathing review, Pete Wells asks, "Why is the kind of cooking you celebrate on television...treated with so little respect at Guy's American Kitchen & Bar?" Wells calls the food "inedible," "overcooked" and "ruinous." He says the watermelon margarita "glows like nuclear waste" and "tastes like some combination of radiator fluid and formaldehyde."

Wells gives the restaurant a "poor" rating with a "chaotic" atmosphere. Of the service, he adds, "The well-meaning staff seems to realize that this is not a real restaurant."