Walmart.com launched Pay With Cash, an option that lets customers order online and pay with cash at a bricks-and-mortar store. Only 15% of Walmart’s in-store transactions are done by credit card, indicating a need for a cash-payment option, said Walmart.com CEO Joel Anderson. When using “Pay with Cash,” customers purchase items online and then have 48 hours to go to a local Walmart to pay for the order. Once the order is paid for, the items will then ship. By opening up the site to cash-only users, Anderson said customers will now have access to the hundreds of thousands of items that are not carried in the store. Additionally, if it is a gift, they will no longer have to buy an item in the store and ship it themselves. Other services are cropping up that offer similar benefits. For instance, Mountain View, California-based PayNearMe allows people to make purchases at various online retailers and pay for them at 7-11’s, where a clerk scans a barcode and collects the cash.
The part of the story that gets us? "Only 15% of Walmart’s in-store transactions are done by credit card, indicating a need for a cash-payment option." ONLY 15%!!!???